Twee pop and indie pop in US

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In Olympia, Washington a similar movement was taking place. Beat Happening, an indie band fronted by Calvin Johnson and Heather Lewis, who additionally started a record label called K Records, led this movement. Their aesthetic was quite similar to their British cohorts, with hand-drawn photocopied sleeves and stripped-down instrumentation playing pop that was well out of step with the then-current hardcore punk scene. The first Beat Happening record, on K, was released in 1985.(source : wiki)

Other labels sprang up across the country, including Bus Stop (Champaign-Urbana, Illinois, from 1987); Picturebook (Barrington, Illinois, from 1987), Harriet (Cambridge, Massachusetts, from 1989) and Slumberland (Silver Spring, Maryland, from 1989, later California), bringing together the American sound of Beat Happening, which was a little rawer and more pared-down, with the British indie pop of Sarah and others, which was sometimes softer, more harmonious, and more twee. Important groups included Tiger Trap and Honeybunch
A punk-influenced variant of indie pop, prominent in the mid-1990s, was dubbed "cuddlecore."[10] Led by bands such as cub, Bunnygrunt and Maow, cuddlecore was marked by harmony vocals and pop melodies atop a punk-style musical backing. Cuddlecore bands were usually, although not always, all-female and essentially represented a more pop-oriented variation on the then-current riot grrrl scene.
In the United States indie pop is also commonly known as twee or twee pop. The term has been rejected and then adopted by many of the bands whose sound has been described this way. This has spawned inside jokes like the T-shirts that read "Twee as Fuck" or "Twee Fucker".[11]

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